In today’s digital age, many home buyers or renters turn to the internet to begin their housing search. A study produced by the National Association of Realtors suggests that 92% of people looking to buy or rent are on the world wide web doing their research. Real estate agents and tenants are in a position now where they need to focus on utilizing different marketing strategies to invite more buyers to their website and promote the purchase of their properties. This article here explores various ideas tenants and real estate agents can take to improve their marketing strategy.
Have a Creative Homepage and Website
Whether we want to believe it or not, many people judge a business’s credibility based on their website. It is important to have a design that is up to date and fits in with the trends. If your website was built years ago and contains outdated content and small font sizes, you may have a challenging time generating traffic and converting them to paying customers. Make sure to invest time in building your website and including calls to actions within their respective places. The contact information should be up to date and any links included in the website should be working properly. Consider adding your own pictures to the website to create a more personalized look. Stock photography is generic and doesn’t always do the best in regards to showing the customer your own personal work.
Consider Hiring a Photographer
Like mentioned earlier, adding your own pictures to your website can be really beneficial because it allows your potential customers to see the property you are leasing. Having a photographer gives you the ease of mind knowing that a professional is taking pictures of your property and getting the appropriate angles. Photographers in most cases will also edit your photos to enhance the quality. You will get a variety of photos to choose from and be able to include them onto your website. If hiring a photographer seems too out of the budget for you, consider taking good quality photos yourself. Make sure you do so in good lighting. Having natural lighting is the best way to keep your photos crisp and clear. Should you decide to do them yourself, make sure that your camera quality is good to avoid grainy photos.
Do your Search Engine Optimization
Search engine optimization also known as SEO is very important for each business to use. You want people to find your business and website. You may have the most perfect looking site and amazing photos, but if your SEO is not up to par, it unfortunately won’t attract any business. Both onsite and offsite SEO are essential to your business’s success. Onsite SEO allows you to include specific keywords that you are targeting on each page. Those keywords are typically found in the title, meta description, image files, and of course, the body. Offsite SEO would include convincing other sites who have high domain authority to link to yours.
Maintain a Useful Blog
Maintaining a useful blog consistently can be helpful to provide value for your clients and future clients. Blogs are a great way to provide information about your services and serve as a guide to answer any questions. Additionally, when you create relevant content to include on your website, it will increase website traffic. Your clients want to read your blogs to be able to solve their problems or gain advice. Additionally, you can use blog posts and attach them as links on various social media platforms. For instance, if you have a Twitter or Facebook account, posting the link to your blog can attract clients to your website by giving them a reason to click your post. Most importantly, blog posts can build trust with your audiences. Blogs help a company look more established by showcasing leadership and professionalism within the company. Doing so, allows you to increase your audience’s trust and allow them to consider your business to be knowledgeable.
Prioritize the User Experience
All in all, it is important to prioritize the user experience. People don’t want to spend time figuring out how to use a website or wait for a page to load. A good rule of thumb is that your page should take around 3 seconds to load. Making sure your site is easy to navigate will ensure more people come to your site and in return have a positive impact on your SEO.
Sources:
https://www.wordstream.com/blog/ws/2015/04/16/real-estate-marketing
https://www.iovox.com/blog/real-estate-marketing
https://www.techtarget.com/whatis/feature/Reasons-why-blogs-are-important-for-businesses
